TechmadeazyHome / Case studies / Asia-Pacific
Fermented barrier-repair skincare. Skincare and cosmetics. South Korea. 90 days.
How a Korean barrier-repair skincare brand won AI answers in four markets
Cross-border K-beauty D2C. Engines monitored:
The challenge
Skincare buyers worldwide asking "best Korean moisturizer for damaged skin barrier with golden 3:1:1 ceramide ratio without pore-clogging oils" were pointed to generic Western creams or older snail-mucin products.
What the audit found
Every engagement starts with a baseline across a fixed set of buyer prompts.
- The precise molar ratio of lipids (ceramides, cholesterol, free fatty acids), galactomyces ferment filtrates and clinical TEWL (transepidermal water loss) scores were omitted from English-language pages.
What we did, stage by stage
Using the EASY framework: Entity, Answers, Sources, Yield.
Entity
Standardized lipid ratios, ingredient source origins and clinical TEWL test figures in both Korean and English Product schema.
Answers
Authored a technical Skin Barrier Repair and Lipid Replacement Reference detailing humectant molecular weights and clinical recovery timelines.
Sources
Partnered with cosmetic chemists and evidence-based skincare reviewers; engaged in beauty enthusiast communities (r/AsianBeauty).
Yield
Monitored 35 barrier-repair prompts from the US, UK, Australia and Singapore.
Results after 90 days
Baseline measured before any changes, against the same prompt set, engines and locations.
| Metric | Baseline | After 90 days |
|---|---|---|
| Global K-beauty conversational share of voice | 3% | 28% |
| Damaged skin barrier prompts captured | 2 of 35 | 14 of 35 |
| Monthly cross-border attributed sales | $4,600 | $34,100 |
| Ceramide ratio and fermentation spec accuracy | 44% | 95% |
What worked, and what did not
Trendy 10-step glass-skin social reels had zero impact on AI answers. Clinical lipid ratio transparency and certified water-loss recovery data unlocked international AI recommendations.
More case studies
Organic non-toxic nursery mattresses
Australia. 3% to 25% australian nursery sleep share of voice.
Ceremonial single-cultivar Uji matcha
Japan. 2% to 24% global ceremonial matcha share of voice.
Wire-free smart home security
United States. 4% to 28% conversational category share of voice.
See where your brand stands in AI answers
Get a free AI visibility snapshot. We test real buyer questions across the major AI assistants and send you where you rank, within 24 hours.