17 results from client work led by our team, as shared on LinkedIn. Most come from marketplace accounts run with our partner agency.
$300K → $1M a month
Hero ASIN conversion was 8.3% against a 14% category average. Use-case images, outcome-first bullets and an A+ comparison module took revenue past $1M a month in twelve weeks.
Read the post · 13 Apr 2026 →
+45% revenue
January to May revenue went from $140,782 to $203,635 with no new product. Units rose 34% and revenue per unit about 8%, from tighter forecasting and cleaner compliance.
Read the post · 13 Oct 2026 →+100% Prime Day sales
Listings were overhauled 90 days out, keyword rank was built before the event and the PPC structure was set weeks ahead.
Read the post · 1 Jul 2026 →+80% Amazon sales
Chewy sales more than doubled, reviews quadrupled, the rating rose to 4.4 stars and Subscribe & Save and Autoship adoption tripled.
Read the post · 28 Aug 2025 →+59% sales
Monthly sales went from $58K to $92K. ROAS rose from 2.8x to 4.1x, ACoS fell 34% and Subscribe & Save adoption rose 180%.
Read the post · 19 Aug 2025 →+78% sales
Optimized listings, segmented ads and bundled offers grew sales 78% and cut acquisition cost 37%.
Read the post · 10 Sep 2025 →
14% vs 22% TACoS
Same hero SKU and pricing. By week eight, TACoS was 14% on Walmart against 22% on Amazon, making Walmart the brand's highest-margin channel per ad dollar.
Read the post · 7 May 2026 →
6.8x ROAS
One campaign retargeting 30-day product viewers, capped at $40 a day, reached 6.8x ROAS by week three and beat every Sponsored Brands campaign in the account.
Read the post · 12 May 2026 →
$4,100 at zero spend
Between March and April 2026, one client account earned over $4,100 in attributed sales from Rufus prompt placements with no added ad spend.
Read the post · 2 May 2026 →
2,800 vs 900 sessions
A new SKU launched with 28 Vine units drew 2,800 organic sessions in 60 days against a category benchmark of 900. Reviews landed in 19 days at a 4.4 rating.
Read the post · 14 May 2026 →
28% → 16% returns
Sizing confusion drove returns. A scale photo, dimension-first bullets and an A+ comparison module cut returns to 16% and return-fee exposure by 71%.
Read the post · 6 May 2026 →
IPI 410 → 495
Clearing 14 stranded ASINs, removing aged stock and pushing slow movers lifted the inventory score and almost tripled storage capacity.
Read the post · 5 May 2026 →
+6 points margin
38% of revenue ran on Subscribe & Save at an 11.4% average discount. Tiering the program recovered 6 points of blended margin in nine weeks, with retention intact.
Read the post · 11 May 2026 →
+11% session value
One Brand Story module across 22 ASINs moved shoppers from starter SKUs to higher-value bundles in the first month, with no ad spend.
Read the post · 8 May 2026 →
+22% conversion
Listings scored 45 to 60 on Walmart's quality score and were hidden from search. Walmart-specific attributes and a product-forward image lifted conversion 22%.
Read the post · 29 Apr 2026 →
Reinstated in 19 days
A 4.3% negative feedback rate, above Walmart's 2% limit, suspended the account. Corrective action and evidence got it reinstated in 19 days.
Read the post · 1 May 2026 →
+70% sales uplift
A phased Meta campaign reached over 1M people, about 80% of Doha, with 1.95M impressions, 35% higher engagement and 20% more website traffic.
Read the post · 23 Jan 2026 →Save them, share them, or open the PDF.
The BFCM Amazon discounts window ended yesterday & If you missed it then this isn't for you Amazon just ran a two day rehearsal for Black Friday with Prime Big Deal Days ran October 6 and 7.
A pet brand we onboarded grew Amazon revenue 45% in the same five months, a year apart, with no new product and no viral moment.
$0.32 a unit sounds like nothing. On a product that earns $2.50 a unit, it is 13% of your Q4 profit.
Amazon blocked Meta's Muse shopping agent on September 20, after earlier taking Perplexity to court over its shopping agent.
Six dates between now and November 2 can hit your Amazon margin, your listings or your payouts. I put them in one carousel so you can save it and check each one against your account this week.
84 posts since August 2025, newest first.
Your product is great yet AI still does not recommend it. Often that is a data problem, not a product problem. AI engines build answers from what they can read about you-
Read on LinkedIn →The BFCM Amazon discounts window ended yesterday & If you missed it then this isn't for you Amazon just ran a two day rehearsal for Black Friday with Prime Big Deal Days ran October 6 and 7.
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Ask three AI engines the same shopping question and you get three different brands. A recent report I read compared ChatGPT, Google AI Overviews, and Google AI Mode on shopping queries. They agreed on the same brand only about 17% of the time.
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Most AEO agencies are built for B2B software. We started somewhere else, in ecommerce.
Read on LinkedIn →A pet brand we onboarded grew Amazon revenue 45% in the same five months, a year apart, with no new product and no viral moment. January to May 2025 was 2,640 units and $140,782. January to May 2026 was 3,537 units and $203,635.
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Buyers used to search, open ten tabs and compare. Now many of them ask ChatGPT, Gemini or Amazon's shopping assistant one question and read one answer that names three or four brands.
Read on LinkedIn →$0.32 a unit sounds like nothing. On a product that earns $2.50 a unit, it is 13% of your Q4 profit. That 32 cents is the average increase in Amazon's FBA peak fulfillment fees, which start on October 15 and run to January 14.
Read on LinkedIn →Amazon blocked Meta's Muse shopping agent on September 20, after earlier taking Perplexity to court over its shopping agent. Amazon's own assistants, Rufus and Buy for Me, still get full access to your listing.
Read on LinkedIn →Six dates between now and November 2 can hit your Amazon margin, your listings or your payouts. I put them in one carousel so you can save it and check each one against your account this week.
Read on LinkedIn →What if getting a clear read on your Amazon numbers took one sentence instead of five dashboard clicks? That's the real story behind what Amazon announced at Accelerate 2026 this week.
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Amazon just released its own AI connectors for seller data, and quietly made a chunk of paid seller software redundant.
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Most sellers find out their return rate is a problem when the refunds have already eaten the quarter's margin. Walmart just gave you a way to see it coming.
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Sponsored Brands just went from choosing three products to stick under a logo, to deciding how you merchandise your entire range inside the ad.
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Ask ChatGPT about your brand by name, and your own website gets cited most of the time. Ask it "who's the best in this category," and that number collapses.
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Walmart just made the Walmart+ badge reachable in 14 days instead of whatever longer window you were used to.
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For years, one bad FBM listing could put your entire account at risk. That's no longer how Amazon has been enforcing it.
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Something I have highlighted before yet still see resurfacing time and time again. A review that breaks Amazon's guidelines can be removed.
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Read till the end if you're a Amazon UK brand owner. I have notices a change in Amazon shoppers behaviour globally but specifically in the UK.
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October 12 is the date Amazon decides whether you're a real UK business or just VAT-liable by default. Amazon has changed how it verifies UK establishment, and the window to respond is short.
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Your organic rank can slip this month without a single change to your price, your ads, or your reviews. Amazon's updated Listing Quality Dashboard is now moving real rank and Buy Box eligibility on live catalogs.
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That AI-generated model in your lifestyle images is now a compliance flag, unless you've labeled it. As of late July, Amazon has been requiring sellers to tag any product image or A+ Content that features a photorealistic AI-generated person specifically.
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On September 3, a lot of sellers are going to lose access to the exact people managing their account and most don't know it's coming. Amazon is retiring the old "invite process" for delegating Seller Central access.
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The most important Amazon change this quarter wasn't a fee or a fulfillment threshold and you might have missed it. It was a contract edit which may have quietly broken how you financed your Q4 inventory.
Read on LinkedIn →Most sellers think a one-star review is just something to live with. That's not how Amazon's review policy actually works. Amazon doesn't remove reviews because they're negative. It doesn't keep reviews just because they're negative either.
Read on LinkedIn →Amazon just expanded Sponsored Products in two directions at once. Most sellers only noticed one of them.
Read on LinkedIn →Yesterday, a fast-growing brand with 180$K MRR asked me to scale their Amazon ads. I hopped on a Zoom call, looked at their account, and told them to hold off increasing their spending a single dollar more without a structured plan.
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Amazon is launching a New Selection Program 2026 on July 30. It's a solid offer: fee credits capping your referral to 10%, $125 in coupon and Vine credits, free storage and returns for 120 days.
Read on LinkedIn →Amazon just quietly launched something that could kill your MOQ problem overnight. Virtual Multipacks are in beta.
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Amazon just quietly made a change that will permanently disrupt the Buy Box.
Read on LinkedIn →Amazon just quietly rewrote the rules for FBM sellers in the UK and it's a preview of what's coming everywhere else. Starting July 15, default handling time gets capped at zero-day or one-day only. No more 2-3 day buffers to hide behind.
Read on LinkedIn →One of our board game clients just came out of Prime Day 2026 with 100% sales growth vs last year Same category. Same competitors. Different preparation. The listings were overhauled 90 days before Prime Day opened.
Read on LinkedIn →Amazon is rewriting your product titles soon... Starting July 27, titles drop to 75 characters. Don't act and Amazon's AI picks the keywords that survive. The non-obvious move: A new "Item Highlights" field (125 chars, searchable) launches alongside the cut.
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Prime Day 2026 is the first one that can quietly lose you money. June 23 to 26. The badge is back. So is a rule most sellers haven't read. Your deal price now has to beat your lowest price from the last 30 days. Coupons included. Ran a 10% coupon all spring?
Read on LinkedIn →
US advertisers will spend $71.98 billion on retail media in 2026. AI shopping agents that bypass traditional search and browse behaviour reduce the value of sponsored product placements, display ads, and keyword advertising.
Read on LinkedIn →Your pet brand's next customer isn't Googling. They're asking ChatGPT: "We just adopted an anxious rescue, what do we actually need for week one?" That's not a search query. That's a buying conversation.
Read on LinkedIn →A new ASIN with 30 Vine reviews outsells a new ASIN with 30 organic reviews. Same product. Same listing. The reason is not what most sellers think. It is not that Vine reviews are more trusted.
Read on LinkedIn →Eighty percent of Amazon shoppers who view your product do not buy on the first visit. Most sellers do nothing to bring them back. Sponsored Display Views remarketing is the cheapest re-engagement unit on Amazon right now.
Read on LinkedIn →Subscribe and Save is possibly the most expensive discount you will ever offer. Most founders think of it as retention. It's actually a 15% margin tax you pay forever on customers who would have bought anyway. Here is the part nobody runs the math on -
Read on LinkedIn →A toy brand we audited had 87 ASINs live. 0 had Brand Story enabled. The founder thought it was a vanity feature. Pretty banner. Brand carousel. Nice for the brand experience. Not a revenue driver. Sat unused for two years....
Read on LinkedIn →Walmart Connect CPCs are running at roughly half of Amazon for equivalent placements. Most Amazon brands still treat Walmart as a side project. The auction is shallower. Fewer sellers bid aggressively.
Read on LinkedIn →Your return rate is now a P&L line item, not a customer experience metric. Most apparel sellers have not made the switch.
Read on LinkedIn →A golf brand founder DMed me panicked last quarter. Q2 storage cut by 55%. Her team had not added inventory. Had not changed her catalog. Sales were steady. IPI dropped from 470 to 380 in one cycle. Capacity halved. IPI is not a punishment.
Read on LinkedIn →
Static bids are the most expensive habit in Amazon PPC. You set them at launch. You optimize keywords, match types, dayparting. The bids stay the same. Meanwhile the auction floor moves every quarter.
Read on LinkedIn →Amazon just quietly added a new ad placement inside Rufus. And right now it costs you literally nothing. Sponsored Products Prompts went live on March 25 2026. Your existing campaigns were automatically enrolled. You didn't have to do a thing.
Read on LinkedIn →A brand came to me four weeks ago with their entire Walmart account suspended after seven months of solid growth. The metric that did it was one they'd never once checked. Walmart introduced a Negative Feedback Rate in early 2026.
Read on LinkedIn →A seller came to me convinced Walmart was broken. They'd been live for three months. Barely any traffic. Sales almost zero. Meanwhile their Amazon store was doing fine and their products were genuinely good.
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A brand came to me earlier this month doing the best sales numbers of their business. Every month, record revenue. Growing fast. The founder was proud, and rightfully so. Then we looked at the actual numbers.
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Amazon loves customers. Sometimes a little too much. At your expense. 😅 Here's what's actually happening with returns and most sellers don't find out until it's already costing them thousands:
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Most Amazon sellers are running hard in a category they've never actually measured. Not measured as in "sales are up." Measured as in is the whole category rising and lifting you with it? Or are you gaining ground because you're actually better?
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Amazon just taught its AI to buy things without asking you first. Rufus now has an "Auto Buy" feature where customers set a target price and it automatically purchases when it drops.
Read on LinkedIn →We took a brand from $300K/month to $1M/month. Not by running more ads. Not by adding more products. By fixing the thing most 7-figure sellers quietly ignore. The brand had decent traffic. Decent reviews. A PPC setup that looked fine on paper.
Read on LinkedIn →
Selling on Amazon without Brand Registry feels harmless at first. Until someone edits your listing overnight. Until a hijacker starts selling on your product. Until a customer buys a fake and leaves the review on your page.
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Prime Day 2026 is in July. The deal submissions window opened March 24 and closes May 26. You have weeks. Not months. If you aren't preparing 60 days in advance, you are already late. Here's the exact timeline every seller needs on their wall:
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Walmart Fulfillment Services is the most underrated move in ecommerce right now. Most Amazon sellers hear "WFS" and think: smaller audience, not worth the setup. That's the wrong frame. Here's what the numbers actually say:
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Amazon's Big Spring Sale ran March 25–31, 2026. A full week of deals now becoming an annual fixture on the ecommerce calendar. Some brands had their best non-Q4 week of the year. Others got nothing from it. The difference wasn't budget. It was preparation.
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Amazon's AI assistant Rufus drove $12 billion in incremental sales in 2025 and even more coming through in 2026. Customers who engage with Rufus are 60% more likely to complete a purchase on average.
Read on LinkedIn →Ramadan isn’t just a “seasonal spike.” It’s a performance window. And if you treat it like a last-minute creative refresh, you’ll leave real money on the table.
Read on LinkedIn →Amazon just made a move that looks small on the surface, but it says a lot about where they’re heading. They’re testing a feature called “Shop Brands Directly.” And yes, it quietly breaks one of Amazon’s longest-standing rules. Here’s how it works:
Read on LinkedIn →If you sell on Amazon FBA, January 1, 2026 was not just another policy date. It was a real operational line in the sand. Amazon has officially been shutting down FBA prep and item labeling services in the US.
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1 Fundamental truth I am reminded of time and time again is that while selling on Amazon without Brand Registry is one of those shortcuts that feels harmless at first. It quietly starts costing you time, money, and control later.
Read on LinkedIn →Amazon didn’t literally kill keyword optimization… but Rufus just made it a whole lot less important than it used to be. This shift is bigger than most sellers realize. Rufus isn’t pulling results the way Amazon search used to.
Read on LinkedIn →I used to spend hours dissecting competitor ads. Now AI does it for me faster, smarter, and with insights I would’ve missed. ChatGPT Atlas is essentially Chrome on steroids for this task right now. Not a paid plug, just genuinely impressed.
Read on LinkedIn →If you’re selling premium consumables on Amazon, chances are your conversion rate is lower than your category average. it’s not because your product isn’t good. It’s because trust costs money and you haven’t earned it yet.
Read on LinkedIn →Walmart won’t “catch up” to Amazon and that’s not a bad thing. The truth is, they’re built on completely different algorithms, incentives, and buyer behaviors. On Amazon, sophistication wins.
Read on LinkedIn →If your agency isn’t forecasting performance, you’re not scaling. You’re guessing. Forecasting isn’t optional for enterprise brands. It’s how you plan inventory, budgets, and headcount.
Read on LinkedIn →Amazon just quietly rolled out one of the most important transparency features in years, a “Price History” link directly on the Product Detail Page. Until now, tracking price trends was something only tools like Keepa & the like offered.
Read on LinkedIn →Amazon’s margin strategy is getting more aggressive and it’s starting to reshape how brands price, ship, and plan. The signs have been there for a while, but over the past year, Amazon’s made one thing crystal clear: profitability now trumps selection.
Read on LinkedIn →Amazon quietly dropped an update most sellers haven’t noticed and it could be a game-changer for brands dealing with listing enforcement issues. Under Account Health Assurance (AHA), there’s a new feature called Seller Challenge.
Read on LinkedIn →I don’t think most people realize how much creative strategy has changed in the last 12 months. You can now: → Have AI watch every viral TikTok, Reel, or Short in your niche and extract the best hooks, angles, and patterns.
Read on LinkedIn →Amazon rolled out Adaptive Campaigns last month & its worth a second look. Think Google PMax or Meta Advantage+. These AI-driven campaigns take it further than autos: → Auto = Amazon decides where ads show but you still control bids/placements.
Read on LinkedIn →“Buy on Walmart, shipped by Amazon.” Not a headline I expected to see this year but here we are. 😅 Here’s the real signal behind the noise Amazon just made it a lot easier for brands to sell everywhere.
Read on LinkedIn →I spoke with a brand that had been avoiding Amazon for years. Their reasoning? “We don’t want to risk brand dilution.” The reality? Resellers already owned their listings. Pricing was all over the place. Images were low quality.
Read on LinkedIn →Amazon just dropped a wave of updates at Accelerate and some are about to reshape how brands operate and advertise. Here’s my breakdown of the ones that matter most Game-Changers:
Read on LinkedIn →Revenue screenshots don’t tell the full story. I’ve seen sellers proudly share $100K, $500K, even $1M-$10M/month on Amazon. Impressive numbers on the surface. But here’s the uncomfortable truth: A $500K/month account that isn’t profitable is a failing business.
Read on LinkedIn →Big update out this week: Starting Q4 2025, Amazon DSP advertisers will get direct access to Netflix’s premium ad inventory. That means you’ll be able to reach premium streaming audiences and tap into Amazon’s shopper data — the best of reach + intent.
Read on LinkedIn →Walmart is doubling down. Target is easing off the pedal. Walmart just saw a huge lift in store-fulfilled delivery nearly 50% growth. A third of orders now land at the doorstep in under 3 hours (some in just 30 minutes).
Read on LinkedIn →Most brands think Walmart Marketplace is too hard to crack if you’re not already a category leader. This case study proves from AdOrbix proves otherwise.
Read on LinkedIn →I can clearly see that Amazon and Walmart are betting big on AI shopping assistants. But right now? Shoppers don’t care. I tested Rufus (Amazon) and Sparky (Walmart). Useful in parts — like pulling reviews instantly when I asked, “Is this sunscreen greasy?”
Read on LinkedIn →SEO hasn’t just changed… It’s been reshaped more in the last 2 years than in the previous 20 and there's more coming. And most businesses still haven’t adapted. Here’s the truth: Ranking on Google page 1 isn’t the finish line anymore.
Read on LinkedIn →Scaling pet brands is something I’m deeply passionate about and this project reminded me why. 🐾
Read on LinkedIn →The hidden cost of running an eCommerce brand isn’t money. It’s focus. Most founders don’t fail because they have a bad product. They stall because their day looks like this: Jumping between 4 dashboards before breakfast
Read on LinkedIn →If your Amazon sales are stuck… The problem might not be your product. It’s how you’re spending your ad dollars. Every year at SuperZoo, new insights surface that shape how brands should approach growth if used correctly.
Read on LinkedIn →Search is changing fast. It’s not just about Google anymore — I’m seeing shoppers head straight to ChatGPT, Perplexity, and Gemini to decide what to buy. And the thing is… AI assistants don’t give you 10 pages of results. They give you a shortlist.
Read on LinkedIn →A recent shift I came across in the Amazon ads space has been hard to ignore… Manual-only bidding is losing ground faster than ever. Strategies that worked earlier don't have the same impact anymore.
Read on LinkedIn →
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