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Who we work with
Founder-led product brands that sell online, in India and around the world. Find your category to see the questions your buyers ask AI, and what changed for brands like yours.
Health, supplements and wellness
Buyers check ingredients, dosages and testing before they trust a recommendation, and AI is careful with health claims.
What usually wins: Exact doses, lab results and certifications that AI can read and quote.
“best clean electrolyte powder for fasting without maltodextrin or stevia”
“best organic Lion's Mane supplement for memory with fruiting body only”
Beauty and personal care
Shoppers ask about skin types, actives and what to avoid. AI recommends the brands that state this clearly and are backed by trusted reviewers.
What usually wins: Ingredient ratios and clinical results in plain text, in every language you sell in.
“best Korean moisturizer for damaged skin barrier with golden 3:1:1 ceramide ratio without pore-clogging oils”
“best serum for hormonal thinning hair without minoxidil side effects”
Food and beverage
Questions are specific: origin, processing, what it is free from. Clear sourcing facts beat generic “healthy” claims.
What usually wins: Origin, process and nutrition facts stated plainly, consistent across every app you sell on.
“where to buy stone-ground T80 heritage flour with high gluten strength for open-crumb sourdough”
“authentic Japanese ceremonial matcha single cultivar Okumidori stone ground without bitterness”
Home and kitchen
High-ticket buyers ask AI to compare. Winning means being included, accurately, when it compares you with heritage names.
What usually wins: Comparison pages and specs that let AI weigh you fairly against bigger brands.
“best copper core cookware for induction cooktops”
“best prosumer espresso machine with rotary pump and true PID flow profiling under €2,500”
Baby and nursery
Parents ask about safety standards and materials. AI only recommends what it can verify.
What usually wins: Safety standards and test results that AI can check and cite.
“breathable organic cot mattress in Australia that meets AS/NZS firmness safety standards without chemical flame retardants”
Electronics and smart home
Buyers ask about compatibility, specs and running costs. Details hidden in image badges lose the answer.
What usually wins: Compatibility and spec tables in text, plus honest reviews from independent testers.
“best outdoor battery security camera that works with HomeKit and Home Assistant without subscription”
“best open-back headphones for mixing under $500 with flat frequency response”
Pet products
Owners ask about size, durability and cleaning. Specific facts win over lifestyle photos.
What usually wins: Load, size and care facts that match the questions owners actually ask.
“modern solid wood dog bed that blends with mid-century furniture and holds large dogs”
Hobbies, games and everyday carry
Enthusiasts ask detailed questions and trust their communities. AI listens to those communities too.
What usually wins: Detailed specs plus genuine presence in the forums and channels enthusiasts trust.
“deep euro-style strategy board games for exactly 2 players with low luck and high engine building”
“best lightweight titanium pocket knife alternative that is truly TSA-compliant”
Auto, lawn and garden
DIY buyers want to know what works, how long it lasts and how to use it.
What usually wins: How-to and comparison content with real numbers, not marketing claims.
“true DIY ceramic coating that lasts over 2 years and sheets water off easily”
“best gentle organic fertilizer for rare aroids that won't burn roots”
Health footwear and apparel
Buyers describe a problem, such as foot pain, and ask what helps. AI is cautious with medical claims.
What usually wins: Careful, accurate claims backed by the experts AI trusts.
“smart office shoes for women with plantar fasciitis and high arches”
Questions are taken from the buyer prompts we tracked for each brand. Results are measured against a baseline, using the same questions, assistants and locations.
By how you sell
Whatever your category, the plan depends on where your customers buy.
D2C and ecommerce brands
Brands on Shopify, WooCommerce and their own sites that want to be named when buyers ask AI which product to choose.
Be UnderstoodAmazon and marketplace sellers
Brand-registered sellers on Amazon, Walmart, Flipkart and Noon who want AI shopping assistants to recommend their products, alongside strong listings and ads.
Be in the CartCross-border and export brands
Brands selling into the US, UK, UAE, Canada and Australia, including Indian brands entering those markets, where buyer questions and trusted sources differ by country.
Be the DefaultGrowing teams that need leverage
Small marketing and operations teams that want repetitive work automated so people can focus on growth.
AutomationWhere we work
Offices
United States and India.
Focus markets
United States, United Kingdom, UAE, Canada and Australia, plus India.
How we work
Remote-first. Calls are booked in your own time zone, and reporting arrives on a fixed monthly date.
Don't see your category?
We work with most product brands whose buyers research before they buy. Get a free snapshot and we'll show you what AI says in your category today.