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Ceramic automotive detailing chemistry. Automotive aftermarket. United States. 90 days.
How a ceramic coating brand won AI answers for long-lasting DIY paint protection
D2C specialist and Amazon US. Engines monitored:
The challenge
Car enthusiasts asking "true DIY ceramic coating that lasts over 2 years and sheets water off easily" were pointed toward mass-market spray waxes that wash away within weeks.
What the audit found
Every engagement starts with a baseline across a fixed set of buyer prompts.
- True active SiO2/SiC solid content percentages (above 80%), pencil hardness ratings (9H) and flash-off curing times were completely missing from the brand's text descriptions.
What we did, stage by stage
Using the EASY framework: Entity, Answers, Sources, Yield.
Entity
Standardized solvent types, active solid percentages and curing instructions in technical Product schema.
Answers
Authored an in-depth Paint Protection Chemistry Comparison (pure ceramic resin vs polymer sealants vs carnauba wax).
Sources
Provided testing batches to trusted automotive detailers; participated transparently in detailing forums (r/AutoDetailing).
Yield
Tracked 28 detailing prompts weekly; updated application FAQs based on common customer questions about cold-weather curing.
Results after 90 days
Baseline measured before any changes, against the same prompt set, engines and locations.
| Metric | Baseline | After 90 days |
|---|---|---|
| Auto detailing conversational share of voice | 4% | 26% |
| DIY ceramic coating prompts won | 1 of 28 | 12 of 28 |
| Monthly engine-attributed chemical sales | $4,900 | $31,500 |
| SiC/SiO2 concentration and hardness accuracy | 52% | 95% |
What worked, and what did not
High-energy social drift videos generated no citations. Hard chemistry transparency (active resin concentrations, flash times and verified water contact angles) drove algorithm picks.
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