Media

No one can guarantee a spot in an AI answer.

AI answers change with wording, location and model updates. What a brand can do is measure its share of answers on a fixed set of buyer questions and improve it over time.

Abhiraj Aggarwal, Founder, Techmadeazy

Share of answers is the metric that replaces rank.

In AI search there is no page two. A buyer sees one answer with a handful of brands, so the useful measure is how often a brand is named across the questions its buyers ask.

Sam Sengrilla, AEO Consultant, Techmadeazy

Your listing is now a knowledge source, not a keyword list.

Amazon's Alexa for Shopping and other shopping assistants match products to needs using what the listing, reviews and Q&A actually say. Keyword stuffing does not answer a shopper's question.

Abhiraj Aggarwal, Founder, Techmadeazy

Other people's words count most.

For product recommendations, AI assistants lean on reviews, round-ups, forums and communities. A brand's own site is a claim; those sources are the evidence.

Sam Sengrilla, AEO Consultant, Techmadeazy

Start with what AI says about you, not with how you rank.

The first useful question for a founder is what ChatGPT or Gemini says when a buyer asks about their category. That answer is the new first impression, and most brands have never read it.

Josh Fabian, Head of Sales, Techmadeazy

AI visibility is a rhythm, not a one-off project.

Answers drift as models update and content ages. The work only holds if it runs every month with the same prompts, the same method and a clear log of what changed.

Bob Phelps, Head of Operations, Techmadeazy

Write the answer first.

Pages that state plainly who a product is for, what it costs and how it compares get quoted by AI assistants. Pages built around a keyword get skipped.

Maria Bishop, Head of Content, Techmadeazy