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Cold-pressed oil clean snacking. Healthy foods. India. 90 days.
How an Indian cold-pressed snack brand won AI answers for palm-oil-free snacking
Omnichannel D2C and quick commerce. Engines monitored:
The challenge
Health-conscious consumers asking "healthy Indian savory snacks made without palm oil, palm olein or added maltodextrin" were served mass-market fried snacks with misleading "healthy" labels.
What the audit found
Every engagement starts with a baseline across a fixed set of buyer prompts.
- The use of real cold-pressed groundnut oil, zero palm oil processing and vacuum-cooking temperatures (below 120°C) were only shown in front-of-pack images.
- Quick commerce listings used incomplete descriptions.
What we did, stage by stage
Using the EASY framework: Entity, Answers, Sources, Yield.
Entity
Standardized product naming and ingredient lists across Blinkit, Zepto, Instamart and Shopify; added dietary and allergy schema.
Answers
Published an open-access Indian Snack Oil and Processing Guide highlighting smoke points, trans fats and industrial refining methods.
Sources
Seeded evaluation packs with certified nutrition coaches; earned features on independent healthy-living portals.
Yield
Monitored 30 snacking queries from Bengaluru, Mumbai and Gurgaon; observed a 32% rise in brand-name searches within quick commerce apps.
Results after 90 days
Baseline measured before any changes, against the same prompt set, engines and locations.
| Metric | Baseline | After 90 days |
|---|---|---|
| Conversational healthy snacking share of voice | 2% | 23% |
| Palm-oil-free snack prompts captured | 1 of 30 | 13 of 30 |
| Monthly engine-attributed snack sales | ₹45,000 | ₹3,20,000 |
| Monthly quick commerce units sold across platforms | 2,200 | 3,850 |
What worked, and what did not
Social snack taste-test videos generated zero engine citations. Publishing full oil fatty-acid profiles, transparent cooking temperatures and unvarnished ingredient lists unlocked top recommendations.
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