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Whole-herb direct Ayurvedic formulations. Herbal supplements and Ayurveda. India. 90 days.
How an Ayurvedic brand won AI answers for lab-tested shilajit and ashwagandha
D2C wellness and Amazon.in. Engines monitored:
The challenge
Consumers asking "pure Himalayan shilajit with lab-tested fulvic acid above 60% and heavy metals below safe limits" were shown low-purity resin diluted with black sugar.
What the audit found
Every engagement starts with a baseline across a fixed set of buyer prompts.
- Fulvic acid percentages, Ayurvedic Pharmacopoeia extraction standards and third-party batch test reports were hidden behind unindexed PDF QR codes.
What we did, stage by stage
Using the EASY framework: Entity, Answers, Sources, Yield.
Entity
Added batch analysis numbers, fulvic acid and withanolide percentages, and ISO and Ministry of AYUSH certifications to structured Product schema.
Answers
Authored an objective Authentic Shilajit and Ashwagandha Purification Reference explaining classical Shodhana techniques vs industrial chemical extraction.
Sources
Uploaded third-party NABL-accredited heavy-metal test certificates; engaged openly with holistic wellness practitioners.
Yield
Monitored 32 prompts from Delhi, Mumbai and Bengaluru; verified that assistants consistently cited the brand's safe heavy-metal thresholds.
Results after 90 days
Baseline measured before any changes, against the same prompt set, engines and locations.
| Metric | Baseline | After 90 days |
|---|---|---|
| Authentic Ayurveda conversational share of voice | 3% | 24% |
| High-grade ashwagandha and shilajit prompts won | 1 of 32 | 12 of 32 |
| Monthly engine-attributed direct revenue | ₹55,000 | ₹3,90,000 |
| Extraction and heavy-metal safety accuracy | 39% | 94% |
What worked, and what did not
Traditional storytelling copy failed to register with AI engines. Transparent, batch-specific NABL laboratory certificates and active compound percentages drove category authority and sales.
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