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Google Ads that start with your product feed
For ecommerce, Google Ads is mostly a feed problem. We fix the feed and tracking first, then run Search, Shopping, Performance Max and YouTube against your profit target.
Custom quote, priced to your scope. Or part of Be in the Cart (Level 3) →
What we manage
Organic search, AI Overviews and paid ads all draw on the same product data. Getting that data right helps all three at once.
- Google Merchant Center setup, feed rules and disapproval fixes
- Product titles, attributes and images optimized for Shopping
- Conversion tracking with GA4, enhanced conversions and consent mode
- Free product listings and local inventory where relevant
- Landing page and product page recommendations
- Weekly search term, placement and budget reviews
Campaigns we run
Ad spend is paid to the platform directly. Our fee covers the management, never a share of spend.
Search
Brand, category and competitor campaigns, with tight negative keyword lists.
Shopping and Performance Max
Feed-led campaigns split by margin and best sellers, so budget goes where it pays back.
Demand Gen and YouTube
Video and image campaigns for reach and retargeting, using creative made for every channel.
Amazon and marketplace support
Campaigns that send search traffic to your Amazon or Walmart listings, measured with attribution tags.
Where AI fits on Google
Ads now appear in and around AI Overviews, and the products Google shows draw on the same feed and page data as organic results. Our AEO and GEO work and your ads share that foundation.
How we start
The first six weeks, in order.
Account audit
We go through your account, listings, ads and tracking, and list what is costing you sales.
Week 1A plan you approve
Fixes sorted into Do now, Do next and Can wait, with a monthly budget and targets.
Week 2Fix and launch
Listings, feeds and tracking fixed first, then campaigns rebuilt or launched.
Weeks 2 to 6Run and report
Weekly optimization, a short weekly update and a monthly review call.
Ongoing
How we track progress
Profitability
Return on ad spend and cost per acquisition against your margin, by campaign.
Feed health
Approved products, impressions share and click-through rate by product group.
Tracking
Conversions matched between Google Ads, GA4 and your store, checked monthly.
A guaranteed spot in any AI answer. Answers change with wording, location and model updates, so nobody can honestly guarantee one. What we do promise: the same questions tested the same way every month, a log of every change, and numbers you can check in your own analytics.
Google Ads questions
Do you take a percentage of ad spend?
No. Our fee covers the management. Ad spend is paid to Google directly.
Can you audit our current account first?
Yes. Most engagements start with an account and feed audit, so you know what to fix before spending more.
Do you run Google Ads for non-ecommerce brands?
Our focus is ecommerce and D2C. For other businesses we will tell you honestly if someone else is a better fit.
Other platforms we manage
Want Google Ads run properly?
Tell us what you sell and where. We will send a scope and a price, and start with an audit of your account.