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Walmart Marketplace, set up and run properly

Walmart rewards complete, competitive listings and steady stock. We handle approval, item setup, content, ads and fulfillment, and keep your Amazon and Walmart catalogs consistent.

Custom quote, priced to your scope. Or part of Be in the Cart (Level 3) →
Manhattan skyline across the river at dusk

What we manage

Most brands copy their Amazon listings across and stop there. Walmart scores listings differently, and the shoppers search differently, so we treat it as its own channel.

  • Seller application and onboarding
  • Item setup, variants and category mapping
  • Listing Quality improvements: content, images, price and shipping
  • Rich media and brand shop pages
  • Walmart Fulfillment Services (WFS) setup and inventory planning
  • Pricing and Buy Box monitoring
  • Pro Seller badge readiness
  • Catalog sync with your Amazon and Shopify listings

Walmart Connect ads

Ad spend is paid to the platform directly. Our fee covers the management, never a share of spend.

Sponsored Products

Automatic and manual campaigns built around the terms Walmart shoppers actually use.

Sponsored Brands

Brand-level placements at the top of search for your category terms.

Sponsored Videos

Short product videos in search results, using creative made once for every channel.

Display and reach

Walmart's display and audience products for brands ready to scale beyond search.

Where AI fits on Walmart

Walmart's shopping assistant, Sparky, answers product questions from listing content and reviews, the same way Alexa for Shopping does on Amazon. Clear specs and use cases in your listings help on both.

How we start

The first six weeks, in order.

  1. Account audit

    We go through your account, listings, ads and tracking, and list what is costing you sales.

    Week 1
  2. A plan you approve

    Fixes sorted into Do now, Do next and Can wait, with a monthly budget and targets.

    Week 2
  3. Fix and launch

    Listings, feeds and tracking fixed first, then campaigns rebuilt or launched.

    Weeks 2 to 6
  4. Run and report

    Weekly optimization, a short weekly update and a monthly review call.

    Ongoing

How we track progress

Sales and share

Sales, units and share of your priority categories on Walmart.

Advertising

Return on ad spend and cost per order, by campaign type, reviewed weekly.

Listing health

Listing Quality score, in-stock rate, shipping speed and Buy Box share.

What we won't promise

A guaranteed spot in any AI answer. Answers change with wording, location and model updates, so nobody can honestly guarantee one. What we do promise: the same questions tested the same way every month, a log of every change, and numbers you can check in your own analytics.

Walmart questions

Can you help us get approved on Walmart Marketplace?

Yes. We prepare the application and the documents Walmart asks for, and set up your account once approved.

Do we need WFS?

Not always, but fast shipping affects how Walmart ranks you. We compare WFS with your current fulfillment before recommending it.

Can you manage Walmart and Amazon together?

Yes, and it is the setup we prefer: one catalog, one set of creative, two channels.

Want Walmart run properly?

Tell us what you sell and where. We will send a scope and a price, and start with an audit of your account.